Feeling confused and frustrated these days? Blame a planet, not a pandemic. Cosmic messenger Mercury is in retrograde beginning tonight. That spells drama for astrology believers now through Thursday, February 3.   

 

Every zodiac sign is affected differently by Mercury retrograde, according to astrologists. Exes are said to reemerge at month’s end for Cancer while confusion around creative projects, hobbies and sports could impact Libra, and money problems could manifest for Sagittarius, according to The New York Post. Now consumers can hibernate at home with a special candle designed to ward off bad energy.  

 

While consumers wait for this 20-day storm to pass, Birthdate Co. created a limited-edition candle to help light the way out of this dark, chaotic period. The candlemaker combines astrology, numerology and tarot to create 365 candles for every birthdate. Three years into a global pandemic, home fragrance sales in general, and candle sales in particular, are, well, heating up. According to the National Candle Association, US candle sales increased 30% since 2020.

 

Birthdate Co.’s Survive Mercury Retrograde Jan. ’22 Candle includes an astrology reading, Amazonstone and clean lavender vetiver scent. Together, they are designed to provide light and security during this turbulent time. The Amazonstone is meant to restore energy while treating fatigue and assuage trauma to keep bad “juju” at bay, while the lavender emits feelings of calm and good vibes. 

 

“While Mercury Retrograde often gets a bad rep, it can be an incredibly beneficial time for slowing down and reflecting on what is and isn’t working in specific areas of your life,” said Birthdate Co. founder Ajay Mehta. “The candle was designed to ensure that users have the opportunity to make the most of a tumultuous time by creating an environment where relaxation, and consequently, reflection, are possible.”

 

Many consumers view the world in a state of disarray. But those who purchase the Survive Mercury Retrograde Jan. ’22 Candle can find some tranquility simply by lighting its cotton wick. The hand-poured candle, packaged in recyclable burgundy glass, is made of natural soy and coconut wax and essential oil-derived scents. Each candle burns for more than 45 hours, serving as a pick-me-up during these long, depressing winter nights. Beginning tonight, consumers can close off the rest of the world and fill their homes with the intoxicating earthy essential scents of orange flower, bergamot, amber, geranium and cedarwood. 

 

“Studies have shown that aromatherapy is incredibly beneficial for patients who may be suffering from increased anxiety, depression and insomnia,” added Mehta. “Lavender, in particular, has been linked to mood enhancement, increased feelings of calm and well-being, and improved sleep.” 

 

Birthdate Co.’s Survive Mercury Retrograde Jan. ’22 Candle is $42 and available on www.birthday.co.com. To boost the recipient’s mood, a personalized note can be included with the purchase.  

Other recent launches in the astrology-themed household and personal care marketplace include a zodiac candle by Homesick created with The Astrotwins and a zodiac beauty line by Maybelline.